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Schema markup is a form of structured data that helps search engines understand your content better, improving how your website appears in search results. By adding schema markup to your pages, you provide extra context about your content, such as product details, reviews, events, or articles. This additional information can lead to rich snippets, like star ratings, event dates, or pricing, which increase visibility and click-through rates. To implement schema, use tools like Google’s Structured Data Markup Helper or manually add code to your HTML. Focus on using relevant schema types, such as Article, Product, or Local Business, depending on your content. Regularly test your markup with Google’s Rich Results Test to ensure accuracy and compliance.
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